Recently, GQ magazine published an interview with Charles Tong, vice chairman of Tomson Group and founding shareholder of BU Group, talking about inheritance and innovation. "Relay" WeChat public number (jielimag) reprinted BUstyle as follows, with deletion.
The "second generation" who run family businesses generally fall into two categories: those who continue the family practice conservatively, and those who overturn the business model of their parents and make bold innovations. In Mr Tang's view, the smarter approach is to "innovate in part", keeping an eye on the changing times and internalising the strategy.
And nearly 10 years ago, in front of the mature and stable new generation of private entrepreneurs, just a novice, with his father Tang Junnian behind the apprentice, because of the death of his father, he was forced to bear the burden of the enterprise, become the backbone of the legendary real estate company Tomson Group in Shanghai. Under his leading, tomson into a more open a young enterprise, the company's business has expanded to places such as tianjin, the main business of steadily to do real estate, Charles tong began to professional investment real estate, in e-sports, entertainment, new energy vehicles and works of art investment fields.
Charles Tong admits that behind the success of the youth, there is also a side that we can't see: in the process of family inheritance, he thinks the lack of time with his father is a big pity. "In addition to the pursuit of ideals, I actually look forward to family memories and warmth." Tang Zi jia said sensibly.
Although young, but tang Zi jia's train of thought is obviously more far-sighted. He has recently pondered the possibility of using drones for delivery delivery in new real estate projects, which could cut energy consumption in half compared with traditional buildings. He also believes that people's lives have become more spiritual. "I think in the major core cities in China, people's lives have changed a little bit more than they did in the previous generation, and a lot of people are more in pursuit of spiritual consumption." "Said Charles Tong.
As an entrepreneur of the younger generation, Charles Tong has obvious advantages: he can freely switch between eastern and Western perspectives, and he can see the imprint left by his life in Los Angeles as well as the calm and reserved temperament left by his years of being rooted in Shanghai.
He remembers that when he graduated from college, his mother, Xu Feng, gave him a Vacheron Constantin watch. "I still have this watch. It's very meaningful to me. It's a coming-of-age feeling and a continuation of my mission."
For the future, Charles Tong hopes to maintain a state of progress with time but steady progress. "Focusing on doing your own thing, learning the essence from the excellent experience of predecessors, integrating your own thinking, and making quality and practice better are the most worthwhile challenges, which will also produce good results." Tang Zi jia added.
Charles Tong: Always on the Way
succession for nine years, Charles Tong has undergone many tests, in the face of wealth, he saw is more responsibility than ordinary people, with the mission of making Tomson's career bigger and stronger, Charles Tong has been on the road.
the first group to work Charles Tong, do a lot of things are in order to get his father's approval, but a good desire to let him do a lot of wrong. As a result, he was scolded by his father, which also made him start to observe and think about how to run a business by standing beside his father.
Back to the beginning, tang Jia frank this is a learned experience, others take also can not take away. Of course, there were times when my father recognized him. At the beginning, The Project of Tomson Garden in Zhangjiang was mainly aimed at white-collar workers in Zhangjiang district in Pudong. After looking at the room type map designed by the company, Charles Tong thought the area was too large, because most of the target customer groups were single. So, he suggested his father to reduce the size of the room, increase the small family. The proposal was supported by my father. Later, Charles Tong slowly understand: "a generation of entrepreneurs will not easily praise the second generation, even if the heart agrees with the mouth will not say.
But with the sudden death of Tang Junnian in 2004, Tangzijia's role was changed overnight. After the grief, he began to push himself harder and to limit the risk of every decision to a level that would be fatal to the business. When tomson First launched in 2005, it was criticized for its high price. In 2009, After taking over, Charles Tong replanned the marketing strategy: first, he dropped the shackling of "the most expensive and the first", adjusted the total price and unit price, and at the same time avoided the capital verification, so that customers could see the house by making an appointment in advance, and actively maintained external communication. These measures led to a significant increase in sales of buildings.
Tomson yipin jin bay this project in tianjin, Charles tong is put into a lot of energy to the project selected location is also full of praise: "we are the land is in the original English, French, Japanese, of the three concession is only a piece of old foreign houses torn down before, so in these protected buildings around could no longer hurt a so large areas of land. This is a valuable property that cannot be copied.
After a round of shopping mall struggle, Charles Tong to control the market management enterprise ability is recognized, in the media spotlight of attention, his head on the halo more than before. In the eyes of colleagues, behind the glory lies tangzijia's efforts day after day. She not only handles official affairs personally, but also is willing to listen to opinions from all aspects. At the same time, she reads a lot of newspapers and websites every day to get the latest information and obtain information in the industry.
In the view of Tang Zi jia, he should be a professional manager of the quality of their own requirements. His management goal was to let the business run naturally and to be part of it. "The first generation of family business leaders leads the company, while the second generation has to think about its role and position it." Today, Charles Tong is more to consider the company's strategic decisions. He believes that being an entrepreneur requires that while the world is still telling you what to do, you're already on your way to taking people to places they can't even imagine.
Looking back at the succession nine years, Charles Tong no longer had the original hesitation: "Nine years ago, my father left without any sign, leaving me at the crossroads of fate, leaving me with the fate of more than one person. For nine years, I never stopped. He was on a path his father had never taken. Just as he was fully prepared in those days, he saw Pudong today. Now in my mind's eye, I see China tomorrow."